Te Ūaka Brand Identity 2021

Description

Three vertical black posters featuring bold white geometric typographic branding are mounted side-by-side on a weathered grey concrete wall. The center poster displays an additional rectangular orange insert with architectural rendering and text. The display is positioned above a strip of soil and vibrant green grass running along the bottom edge of the frame. The composition is shot straight-on in natural daylight, highlighting the contrast between the dark poster surfaces and the industrial concrete backdrop.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Concrete Texture

Context

Advertising Campaign