Te Ūaka Brand Identity 2021

Description

This image showcases a custom typographic alphabet designed by McCarthy as part of the brand identity project for Te Uaka. The design features modular characters constructed from combinations of white circles and squares set against a solid black background. The glyphs include uppercase letters from A to Z, numbers from 0 to 9, and accented vowel characters displayed in rows. The clean, graphic presentation emphasizes the precise geometry and structural nature of the font system.

Style

Horizontal, Commercial, Monochrome, Minimalist, Graphic, Geometric

Techniques

Typography, Vector

Color

Background

Black Seamless

Context

Advertising Campaign