Brand
ProjectBrand Identity

Te Ūaka Brand Identity 2021
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Description
This digital design showcase features website layouts and UI elements created for Te Uaka by McCarthy as part of a brand identity project. The interface utilizes a high-contrast dark color palette accented by a vibrant orange navigation screen and clean white text elements. Distinctive geometric typography forms the primary wordmark, composed of circular and rectangular dot patterns. The presentation includes desktop browser views and mobile screen mockups demonstrating exhibition listings, museum archives, and navigation menus.