BrandTe Ūaka
ProjectBrand Identity

Te Ūaka Brand Identity 2021
Associated creatives
Tags
Description
This digital design showcase features website layouts and UI elements created for Te Uaka by McCarthy as part of a brand identity project. The interface utilizes a high-contrast dark color palette accented by a vibrant orange navigation screen and clean white text elements. Distinctive geometric typography forms the primary wordmark, composed of circular and rectangular dot patterns. The presentation includes desktop browser views and mobile screen mockups demonstrating exhibition listings, museum archives, and navigation menus.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Typography, UI illustration
Industries
Digital Media & Publishers
Color
Jet Black (70%)
Burnt Orange (20%)
Pure White (10%)
Background
Solid Colour
Context
Digital / Display Advertising