BrandTe Ūaka
ProjectBrand Identity

Te Ūaka Brand Identity 2021
Associated creatives
Tags
Description
A black booklet featuring custom geometric white typography spelling out Te Uaka rests on a clean white seamless studio background. The typography is constructed from circular and rectangular geometric shapes arranged in a distinctive grid. Created for the Te Uaka brand identity project by McCarthy, the piece is captured in a studio setting with soft neutral lighting and subtle shadow casting beneath the object.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Jet Black (80%)
Pure White (20%)
Background
White Seamless
Context
E-commerce / Product