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Black booklet with geometric white typography on a neutral white seamless studio background.

Te Ūaka Brand Identity 2021

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Description

A black booklet featuring custom geometric white typography spelling out Te Uaka rests on a clean white seamless studio background. The typography is constructed from circular and rectangular geometric shapes arranged in a distinctive grid. Created for the Te Uaka brand identity project by McCarthy, the piece is captured in a studio setting with soft neutral lighting and subtle shadow casting beneath the object.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Jet Black (80%)
Pure White (20%)

Background

White Seamless

Context

E-commerce / Product