Callen-Lorde
Brand Identity
Brand
ProjectBrand Identity
Date
Feb 2024
Description
Callen-Lorde’s brand identity project centers on a vibrant visual language that balances clean, editorial typography with tactile, motion-heavy animation. The system integrates bold geometric forms and a saturated color palette across diverse applications, ranging from printed mini-guide booklets and stationery to large-scale outdoor signage. By layering minimalist graphic layouts with high-contrast portraiture and textured elements, the work emphasizes visibility and community connection. The identity project features graphic design contributions from Marina Veziko, Wedge, Whitman Emorson, POPOLA, McCarthy, and Mother Design.
Style
Horizontal, Clean, Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.