Callen-Lorde: Brand Identity
Brand
Date
Feb 2024
Description
The Callen-Lorde brand identity project serves as a comprehensive visual system designed to support community outreach and health resources. Executed with a focus on bold typography and a vibrant color palette, the identity spans across diverse media including editorial portraiture, motion graphics, and print collateral. Graphic design contributions from Marina Veziko, Wedge, Whitman Emorson, POPOLA, McCarthy, and Mother Design emphasize clean layouts and geometric forms. The visual language utilizes saturated color blocking and motion graphics to create a distinct, modern presence across campaign assets, ranging from stationery and guide booklets to outdoor advertising installations.
Style
Horizontal, Clean, Commercial
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