Logo
  • Home
  • ·Media
  • ·Te Uaka Brand Identity Museum Wayfinding and Business Cards
BrandTe Ūaka
ProjectBrand Identity
Black museum wayfinding sign and floating business cards with white dot-matrix typography against white walls

Te Ūaka Brand Identity 2021

Associated creatives

McCarthy
McCarthyGraphic Design

Tags

museum wayfinding signwayfinding signmuseum signsignblack signbusiness cardsfloating business cardsblack business cardsbrand identitygraphic design

Description

This graphic design project by McCarthy for Te Uaka showcases a cohesive museum brand identity displayed across a corner interior wall. A rectangular black sign on the left wall displays directional text for Level Two exhibition and gallery spaces alongside bold geometric number graphics. On the right wall, several black business cards appear to float mid-air, displaying typography and logo details. The minimalist composition utilizes high-contrast black and white elements within a clean architectural setting.

Style

Artistic, Horizontal, Minimalist

Techniques

Typography, 3D render / CGI

Industries

Public Awareness

Color

Jet Black (60%)
Pure White (40%)

Background

White Seamless

Context

Advertising Campaign