Museum of Contemporary Art San Diego

Apr 2023

The brand identity for the Museum of Contemporary Art San Diego establishes a cohesive visual language across diverse museum touchpoints. The system relies on bold typography and high-contrast color blocking to facilitate communication, utilizing minimalist layouts that integrate photography and exhibition information. Designed by Happening Studio, Base Design, Bleed, McCarthy, and North, the project extends from exterior environmental signage and public transit advertising to exhibition posters and print collateral. The work leans into clean, vector-based aesthetics and motion graphics to maintain a flexible and modern presence across both digital and physical formats.

Horizontal, Commercial, Clean

Typography

Digital Media & Publishers

Advertising Campaign