Sheridan

Jan 2024

Sheridan’s AW24 Beyond Comfort campaign repositions household textiles within the expansive, open air of a rural meadow. The imagery leans into a clean, editorial aesthetic, placing tactile bedding and knitwear against organic textures like tall grass and moss-covered boulders. Photographer Victoria Zschommler and creative director Andrea Woo anchor the project, utilizing natural light to highlight the raw materials and soft silhouettes of the collection. The campaign incorporates varied compositions—from wide-reaching landscape shots to intimate portraits—while maintaining a consistent focus on the tactile qualities of the products. Technical execution relies on soft, atmospheric lighting and earthy palettes to emphasize comfort. The production team included hair stylist Pete Lennon, makeup artist Victoria Baron, and videographer Jack Birtles, with location support from Photoloco.

Horizontal

Natural light

Advertising Campaign