Sheridan: AW24 Beyond Comfort Campaign

Jan 2024

Sheridan’s AW24 Beyond Comfort campaign transitions domestic comfort into the open air, positioning home textiles against expansive, sun-drenched landscapes. Captured by photographer Victoria Zschommler with creative direction from Andrea Woo, the imagery highlights the tactile quality of knitwear and quilted bedding through a series of outdoor, editorial compositions. The project utilizes natural light to emphasize the organic textures of the brand’s apparel and linens. Supporting the production, hair stylist Pete Lennon and makeup artist Victoria Baron provide a consistent, raw aesthetic across both portraits and still-life product shots, while videographer Jack Birtles contributes to the campaign's movement-focused visual language. The series is defined by its clean, earthy palette and rhythmic use of open meadows as a backdrop for soft, sculptural home textiles.

Horizontal

Natural light

Advertising Campaign