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Brand
Sheridan
ProjectSS25 Eternal Summer
Smiling woman in pink towel poncho and green bucket hat holding a watering hose with splashing water droplets.

Sheridan SS25 Eternal Summer 2025

Associated creatives

Andrea Woo
Andrea WooCreative Director
Jake Terrey
Jake TerreyPhotographer
Claudia Rose
Claudia RoseDirector of Photography
Karla Clarke
Karla ClarkeFashion Stylist
Peter Beard
Peter BeardMake-up Artist
Daren Borthwick
Daren BorthwickHair Stylist

Tags

smiling woman holding hosesmiling womanwoman holding hosewomanpink towel ponchotowel ponchogreen bucket hatbucket hatwhite cat eye sunglassescat eye sunglassessunglasses

Description

Captured by photographer Jake Terrey for Sheridan's SS25 Eternal Summer project, this image features a smiling woman holding a dark garden hose while water splashes around her. She wears a textured pink towel poncho, white cat-eye sunglasses, and an olive green bucket hat with a pink brim. The background depicts the exterior of a residential house with large windows in warm, sunlit golden hour lighting. Creative direction was led by Andrea Woo, with fashion styling by Karla Clarke.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Natural light

Color

Hot Pink (60%)
Olive (30%)
Pure White (10%)

Background

House

Context

Advertising Campaign