Side-note

Apr 2025

The Proportion editorial campaign for Side-note explores themes of scale and perspective through a surreal, dioramasque lens. By integrating high-fashion silhouettes with meticulously crafted miniature environments, the project leans into a narrative that juxtaposes tailored, minimalist garments against playful, often cinematic landscapes. Photographed by Jake Terrey with hair styling by Daren Borthwick, the series features models Emily Baker and Muna Mahamed as oversized protagonists within detailed model villages and toy race tracks. The execution relies on monochrome palettes, natural light, and clean studio compositions to emphasize the sharp lines of the apparel and the technical precision of the set design.

Editorial, Vertical, Clean

Designer Fashion

White Seamless

Editorial