Sheridan A/W '25 - In Balance Lifestyle Shoot 2025
About
The A/W '25 'In Balance' campaign for Sheridan presents a meticulously curated exploration of home styling, focusing on the interplay of tactile surfaces and a warm, earth-toned palette. Through a series of lifestyle vignettes, the project highlights the brand's latest collection of bedding, bath textiles, and decorative home accessories.
Creative director Andrea Woo and photographer Lillie Thompson employ soft, directional natural light to emphasize the deep textures of loop-pile cotton towels, quilted linens, and velvet cushions. The imagery maintains a clean, minimalist aesthetic, using architectural elements such as marble surfaces, herringbone flooring, and sculptural furniture to ground the soft furnishings. Interior stylist Bek Sheppard contributes to the balanced composition, with arrangements that layer intricate patterns and muted colourways against contemporary interior spaces.