Sheridan
S/S '24 - Colour Your Summer Campaign
Jan 2024
Sheridan’s S/S '24 Colour Your Summer campaign captures a vibrant retail narrative through a series of four-panel photographic collages. Creative direction by Andrea Woo and photography by Levon Baird anchor the series in a sun-drenched coastal aesthetic, leaning into a saturated color palette and warm, golden hour lighting. The project features models styled in casual summer apparel, including swimwear and patterned accessories. The execution relies on analogue film techniques and natural light, complemented by intentional lens flare effects. Hair styling by Joel Forman and make-up by Teneille Sorgiovanni define the sun-kissed look, supported by fashion styling from Bridie Gilbert and prop styling by Bek Sheppard.
Vertical, Saturated, Warm, Golden Hour, Commercial
Analogue / film, Natural light
Sandy Beach
Advertising Campaign
