Sheridan: S/S '24 - Colour Your Summer Campaign

Jan 2024

Sheridan's S/S '24 'Colour Your Summer' campaign leans into a vibrant coastal aesthetic for this retail project. The imagery features models in casual beach attire and patterned swimwear, captured through a series of multi-panel compositions. Photographed by Levon Baird under the creative direction of Andrea Woo, the campaign utilizes a saturated, warm color palette to highlight summer essentials. The production relies on natural light and golden hour tones, incorporating lens flare effects that emphasize the outdoor setting. Supporting the sun-kissed look, Joel Forman led hair styling with Teneille Sorgiovanni on makeup. The execution makes use of editorial techniques, blending commercial lifestyle photography with bold typographic overlays.

Vertical, Saturated, Warm, Golden Hour, Commercial

Analogue / film, Natural light

Sandy Beach

Advertising Campaign