Sheridan SS25 Eternal Summer 2025

Description

A striped towel floats gently in clear, shallow ocean water, illuminated by bright sunlight creating caustic patterns on the sandy seabed below. Large white serif typography reads ETERNAL SUMMER with the tagline Where summer lives positioned centrally above the water surface. The Sheridan brand logo and EST. 1967 appear in clean white lettering in the lower left corner. The image was created for the Sheridan SS25 Eternal Summer project, with creative direction by Andrea Woo and photography by Jake Terrey.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Underwater, Natural light

Industries

Grocery

Color

Background

Ocean

Context

Advertising Campaign