Sheridan
A/W '25 - In Balance Seasonal Concept
Brand
Date
Jan 2025
Description
Sheridan presents the A/W '25 In Balance seasonal concept, a series of still life product images that explore material harmony and tactile composition. The campaign leans into a minimalist aesthetic, pairing bedding and soft goods with organic elements such as stone, wood, and clay to emphasize natural textures. Creative direction by Andrea Woo and photography by Victoria Zschommler utilize warm, directional lighting to cast soft shadows across neutral, seamless backdrops. With prop styling by Bek Sheppard, the work captures a clean and earthy atmosphere, focusing on the interplay between structured geometry and natural forms.
Style
Vertical, Commercial, Warm, Clean, Minimalist
Techniques
Natural light
Color
Beige
Background
Solid Colour
Context
Advertising Campaign
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