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Folded floral patterned quilt leaning against an abstract stone sculpture on a warm beige backdrop with a butterfly resting on a small round stone
Balanced stack of folded fabrics, bricks, a wooden block, yarn spool, and a striped glass against a solid beige background.
Balanced still life featuring a wooden stool on a rock, brown cushions, and a single flower in a slender wooden vase.
Folded floral patterned quilt leaning against an abstract stone sculpture on a warm beige backdrop with a butterfly resting on a small round stone
Balanced stack of folded fabrics, bricks, a wooden block, yarn spool, and a striped glass against a solid beige background.
Balanced still life featuring a wooden stool on a rock, brown cushions, and a single flower in a slender wooden vase.

Sheridan A/W '25 - In Balance Seasonal Concept 2025

About

Sheridan introduces their A/W '25 In Balance seasonal concept, a series of still life product images that explore material harmony. The campaign focuses on the tactile interplay between diverse objects, combining soft textiles with structural elements such as stone, wood, and masonry. Creative direction by Andrea Woo and photography by Victoria Zschommler utilize warm, low-angled natural light to emphasize the organic textures within each composition. With prop styling by Bek Sheppard, the work adopts a minimalist approach to product presentation, favoring clean lines and a grounded, earthy color palette.

Brand

Sheridan

Credits

Andrea Woo
Creative Director
Victoria Zschommler
Photographer
Bek Sheppard
Prop Stylist

Styles

VerticalCommercialWarmCleanMinimalist

Techniques

Natural light
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