Oroton

Jan 2024

The Resort Collection '24 campaign for Oroton presents a whimsical, art-directed exploration of seasonal fashion through a minimalist studio lens. Captured by photographer Victoria Zschommler with creative direction from agency YMD, the imagery leans into a tactile aesthetic, juxtaposing structured leather accessories with organic, everyday props like heirloom tomatoes, eggs, and gourds. The series features a vibrant range of resort wear, spanning embroidered linen sets, crisp striped midi dresses, and scalloped-edge tailoring. The styling emphasises rich textural contrasts, balancing the smooth, polished surfaces of handbags and gold hardware against the matte, organic forms of seasonal produce. Clean natural light and a consistent neutral backdrop unify the collection, highlighting the interplay between minimalist product display and playful, surrealist composition.

Vertical, Clean, Editorial

Natural light

White Seamless

Lookbook