Sheridan A/W '25 - In Balance Seasonal Concept 2025

Description

This still life product photography piece was created by photographer Victoria Zschommler and creative director Andrea Woo for Sheridan as part of the A/W '25 In Balance seasonal concept campaign. The image features a carefully balanced stack of diverse objects and materials arranged on a seamless beige background. At the base, a polished dark wooden block supports folded fabrics in shades of blue and orange alongside a large spool of textured terracotta yarn. Above the textiles, a perforated clay brick and an amber-striped glass tumbler crown the composition. Soft directional lighting casts gentle shadows across the scene, highlighting the varied tactile surfaces of wood, fabric, yarn, glass, and masonry.

Style

Vertical, Commercial, Earthy, Clean

Techniques

Natural light

Color

Background

Solid Colour

Context

Advertising Campaign