Oroton

Jan 2024

The Somersault campaign for Oroton presents a refined study in juxtaposition, framing contemporary leather accessories within the stark, graphic environment of an indoor gymnasium. Creative direction by Matthew Edwards anchors the series in a clean, minimalist aesthetic, where the tactile textures of fine leather handbags find a natural counterpoint against rubber mats, wooden wall bars, and athletic vaulting equipment. Photographer Victoria Zschommler utilises soft, natural light to elevate the product photography, balancing bold primary colour palettes with structured, symmetrical compositions. Fashion styling by Jessica Steuart-Hoyler brings a cohesive, modern polish to the ensemble, integrating subtle patterns and neutral-toned tailoring that allows the hardware and silhouettes of the accessories to remain the focal point. Technical elements such as subtle motion blur and precise prop staging from Kirsten Bookallil lend the project a dynamic, editorial rhythm.

Vertical, Clean, Editorial

Bags & Accessories

Advertising Campaign