Oroton

Sep 2025

The Oroton Summer 25 campaign captures a study in materiality and architectural geometry, spotlighting the season's collection of structured leather and woven straw handbags. Photographed by Victoria Zschommler with creative direction by YMD Studio and production by Cat Rose Productions, the imagery relies on soft natural light to define the relationship between the collection's metallic hardware and the organic textures of stone, tile, and rattan. The project utilizes a vibrant, curated color palette that leans into deep greens, warm terracotta, and soft pinks. Through a blend of commercial product shots and editorial portraiture, the campaign emphasizes clean, minimalist compositions that place the accessories against contrasting glossy surfaces and sculptural interior settings.

Editorial, Vertical, Clean

Natural light

Bags & Accessories

Advertising Campaign