Oroton: The Art of Being Mum

Jan 2025

For their project 'The Art of Being Mum,' Oroton explores themes of connection through a series of intimate studio portraits. The campaign centers on family dynamics, capturing candid moments between mothers and their children through a refined lens. Photographer Victoria Zschommler employs soft, natural light and a clean, minimalist aesthetic to highlight the textures of the brand's seasonal knitwear and structured leather accessories. With creative direction from YMD Studio, the imagery leans into an editorial style, prioritizing authentic interaction over traditional fashion posing. Fashion styling by Jessica Steuart-Hoyler complements the neutral backdrop with coordinated layering and precise tailoring, while hair and makeup by Kristin Brett maintain a polished, natural finish across the series.

Vertical, Clean

Natural light

White Seamless

Advertising Campaign