Oroton
The Art of Being Mum
Jan 2025
For 'The Art of Being Mum,' Oroton explores themes of connection and tender intimacy through a series of fashion-focused portraits. Captured by photographer Victoria Zschommler, the campaign features a collection of candid interactions between mothers and children set against minimalist, clean studio backdrops. The imagery relies on soft, natural light to emphasize the rich textures of the brand's signature leather goods and structured knitwear. With creative direction by YMD Studio and fashion styling by Jessica Steuart-Hoyler, the aesthetic leans into a polished editorial feel. The project prioritizes a warm, organic approach to commercial fashion, showcasing coordinated apparel and accessories through thoughtful, layered compositions that emphasize familial warmth.
Editorial, Vertical, Clean
Natural light
White Seamless
