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Brand
Pantene
ProjectPantene "Abundance" Campaign 2025
Redhead woman with voluminous wavy hair holding a bottle of Pantene scalp serum against a warm beige studio backdrop.

Pantene Pantene "Abundance" Campaign 2025 2025

Associated creatives

Fernando Gomez
Fernando GomezPhotographer
Gregory Kaoua
Gregory KaouaHair Stylist
Susana Sanchez
Susana SanchezMakeup Artist
Fernando Gomez
Fernando GomezVisual Director

Tags

redhead woman with wavy hairwoman with wavy hairredhead womanwavy auburn hairvoluminous red hairpantene scalp serumpantene serum bottledropper bottle

Description

A beauty advertisement for the Pantene Abundance Campaign 2025, shot by photographer and visual director Fernando Gomez. The image features a woman with long, voluminous auburn wavy hair styled by Gregory Kaoua, turning her shoulder toward the camera. She holds a peach-pink bottle of Pantene Grow Abundant scalp serum with a dropper applicator, complemented by natural makeup by Susana Sanchez against a smooth, solid beige studio backdrop.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Beauty Light

Industries

Haircare

Color

Terracotta (60%)
Peach (20%)

Background

Coloured Seamless, Rooftop

Context

Advertising Campaign