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Brand
Pantene
ProjectPantene "Abundance" Campaign 2025
Woman with long voluminous black hair holding a peach Pantene serum bottle in front of a warm beige studio background.

Pantene Pantene "Abundance" Campaign 2025 2025

Associated creatives

Fernando Gomez
Fernando GomezPhotographer
Gregory Kaoua
Gregory KaouaHair Stylist
Susana Sanchez
Susana SanchezMakeup Artist
Fernando Gomez
Fernando GomezVisual Director

Tags

woman holding hair serumwoman holding serum bottlevoluminous dark hairvoluminous black hairlong wavy hairshiny black hairpantene serum bottlepantene serumhair serum bottle

Description

A woman with voluminous, glossy dark hair holds a bottle of Pantene Grow Abundant Anti-Hair Loss Scalp Serum against a soft warm beige studio background. Photographed by Fernando Gomez, who also served as visual director, the beauty campaign image emphasizes luminous hair volume and radiant skin. Hair styling is by Gregory Kaoua and makeup by Susana Sanchez. The model wears a cream textured halter top while gazing slightly to the side with a soft expression.

Style

Horizontal, Commercial, Warm, Polished

Techniques

Beauty Light

Industries

Haircare

Color

Jet Black (50%)
Cream (40%)
Peach (10%)

Background

Coloured Seamless, Rooftop

Context

Advertising Campaign