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Brand
Pantene
ProjectPantene "Abundance" Campaign 2025
Woman with voluminous dark hair holding a Pantene Grow Abundant serum bottle against a warm beige background.

Pantene Pantene "Abundance" Campaign 2025 2025

Associated creatives

Fernando Gomez
Fernando GomezPhotographer
Gregory Kaoua
Gregory KaouaHair Stylist
Susana Sanchez
Susana SanchezMakeup Artist
Fernando Gomez
Fernando GomezVisual Director

Tags

woman holding hair serumwoman holding serum bottlewoman with long dark hairvoluminous dark hairlong black hairpantene serum bottlehair serum bottlecosmetic bottle

Description

A commercial beauty portrait for the Pantene Abundance 2025 campaign photographed by Fernando Gomez with visual direction by Gomez and hair styling by Gregory Kaoua. A woman with voluminous, glossy dark hair looks off-camera while holding a peach-toned Pantene Grow Abundant serum bottle centered in frame. She wears a textured off-white halter top against a seamless warm beige backdrop illuminated with soft beauty lighting. Susana Sanchez provided makeup for the shoot, complementing the warm, polished commercial aesthetic.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Beauty Light

Industries

Haircare

Color

Cream (30%)
Jet Black (50%)
Peach (20%)

Background

Coloured Seamless, Rooftop

Context

Advertising Campaign