Brand

Pantene Pantene "Abundance" Campaign 2025 2025
Associated creatives
Tags
Description
Beauty commercial portrait for Pantene's "Abundance" Campaign 2025, photographed and visually directed by Fernando Gomez, with hair styling by Gregory Kaoua and makeup by Susana Sanchez. A woman with voluminous, flowing wavy auburn hair looks over her shoulder with a slight smile. The shot is captured in horizontal framing using soft beauty lighting against a warm beige seamless background, emphasizing the hair's shine, body, and movement.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Beauty Light
Industries
Haircare
Color
Caramel (70%)
Background
Coloured Seamless, Rooftop
Context
Advertising Campaign
