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BrandNew Balance
ProjectMade in USA Fall/Winter ‘26
An older man and woman pose outside the yellow awning and book display of Brattle Book Shop wearing New Balance sneakers.

New Balance Made in USA Fall/Winter ‘26 2026

Associated creatives

Andrew Jacobs
Andrew JacobsPhotographer
Jon Tietz
Jon TietzFashion Editor/Stylist
Griselle Rosario
Griselle Rosario
Ricky Michiels
Ricky MichielsCasting Director
Dylan Bailey
Dylan BaileySet Designer
Amy Kanagaki
Amy KanagakiExecutive Producer

Tags

older couple outside bookstoreelderly couple posingtwo seniors standingolder man in plaid shirtwoman in red sweatshirtred crewneck sweatshirtnew balance sneakers

Description

Shot by photographer Andrew Jacobs with styling by Jon Tietz for the New Balance Made in USA Fall/Winter 2026 campaign, an older man and woman stand on a pavement sidewalk outside the Brattle Book Shop in Boston. The storefront features a bright yellow awning above large glass display windows filled with arranged hardcover books. The man wears an earth-toned patterned button-down shirt paired with olive trousers and New Balance sneakers, while the woman wears a vibrant red crewneck sweatshirt, navy trousers, eyeglasses, and running shoes. The composition uses balanced frontal framing and warm, natural daylight.

Style

Vertical, Commercial, Warm, Nostalgic

Techniques

Natural light

Industries

Footwear

Color

Scarlet (30%)
Navy (30%)
Olive (20%)

Background

Retail Storefront

Context

Advertising Campaign