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BrandNew Balance
ProjectMade in USA Fall/Winter ‘26
An elderly woman with curly grey hair wearing a red sweatshirt and New Balance sneakers smiles outside a Boston bookstore.

New Balance Made in USA Fall/Winter ‘26 2026

Associated creatives

Andrew Jacobs
Andrew JacobsPhotographer
Jon Tietz
Jon TietzFashion Editor/Stylist
Griselle Rosario
Griselle Rosario
Ricky Michiels
Ricky MichielsCasting Director
Dylan Bailey
Dylan BaileySet Designer
Amy Kanagaki
Amy KanagakiExecutive Producer

Tags

elderly woman in red sweatshirtelderly womanwoman in red sweatshirtred sweatshirtsweatshirtnew balance sneakersnew balance shoessneakersrelaxed denim trousersdenim trousers

Description

Photographed by Andrew Jacobs for the New Balance Made in USA Fall/Winter '26 campaign, this vertical portrait features an elderly woman styled by Jon Tietz. She wears a vibrant red crewneck sweatshirt, relaxed dark denim trousers, and New Balance Made in USA sneakers while leaning against the doorway of the historic Brattle Book Shop in Boston. Soft natural light illuminates her curly silver hair, glasses, and warm smile against a storefront window lined with vintage books.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Footwear

Color

Denim (40%)
Crimson (50%)

Background

Retail Storefront

Context

Advertising Campaign