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  • ·New Balance Made in USA Fall/Winter 26 Campaign
BrandNew Balance
ProjectMade in USA Fall/Winter ‘26
An older man in a checkered shirt and olive trousers sits atop towering stacks of vintage books reaching one arm upward.

New Balance Made in USA Fall/Winter ‘26 2026

Associated creatives

Andrew Jacobs
Andrew JacobsPhotographer
Jon Tietz
Jon TietzFashion Editor/Stylist
Griselle Rosario
Griselle Rosario
Ricky Michiels
Ricky MichielsCasting Director
Dylan Bailey
Dylan BaileySet Designer
Amy Kanagaki
Amy KanagakiExecutive Producer

Tags

elderly man sittingelderly manolder manplaid button down shirtcheckered shirtolive chinoskhaki pantsdark sneakerssneakers

Description

Photographed by Andrew Jacobs for New Balance's Made in USA Fall/Winter ‘26 campaign, this composition features an older man sitting atop towering, uneven stacks of vintage hardcover books at Brattle Book Shop in Boston. Styled by Jon Tietz, the subject is dressed in a brown check button-down shirt, olive chinos, and dark New Balance sneakers while reaching upward toward a tall book column. The warm-toned scene emphasizes rich literary textures and classic American heritage styling.

Style

Vertical, Commercial, Warm, Nostalgic

Techniques

Soft Light

Industries

Footwear

Color

Camel (40%)
Olive (40%)
Navy (20%)

Background

Set-dressed

Context

Advertising Campaign