MOTH: Brand Identity

Feb 2021

The brand identity for MOTH, developed by Pentagram, establishes a cohesive visual language across its range of alcoholic beverages. The project centers on bold typographic hierarchy and high-contrast color palettes, utilising vibrant orange, red, and matte black to differentiate the product line. Execution leans into geometric motifs, including sunburst patterns and intricate optical art, which are applied across diverse touchpoints from secondary packaging to business cards. This minimalist and graphic design approach integrates technical precision, evident in the clean lines and vector-based compositions throughout the identity system.

Horizontal, Commercial, Clean, Graphic

Typography

Advertising Campaign