MOTH

Feb 2021

The brand identity for MOTH, developed by Pentagram, spans packaging, collateral, and visual communication within the alcoholic beverage industry. The design system utilizes a high-contrast palette of vibrant primary hues—reds and oranges—offset by matte black, creating a distinct commercial presence. Central to the visual language is a focus on bold typography and optical art. Intricate geometric sunbursts, radial lines, and check patterns are applied consistently across everything from cocktail can labels to business cards and marketing posters. The aesthetic leans into minimalist principles while maintaining a complex, graphic intensity through vector-based layouts and precise, monochromatic compositions.

Horizontal, Commercial, Clean, Graphic

Typography

Alcoholic Beverages

Advertising Campaign