BrandMOTH
ProjectBrand Identity

MOTH Brand Identity 2021
Associated creatives
Tags
Description
This product photography piece showcases the brand identity for MOTH, featuring a canned Negroni cocktail positioned at an angle against a vibrant monochromatic red background. Soft, angled studio lighting casts gentle shadows across the seamless surface, highlighting the metallic texture and typography on the can. The bold typographic label on the black and red packaging reads MOTH NEGRONI GIN VERMOUTH AMARO TALK FOREVER 14.9% VOL. This commercial project was designed by Pentagram.
Style
Vertical, Commercial, Saturated, Warm
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Jet Black (50%)
Scarlet (50%)
Background
White Seamless
Context
E-commerce / Product