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Brand
MOTH
ProjectBrand Identity
MOTH canned negroni cocktail on vibrant red background with angled studio lighting casting soft shadows

MOTH Brand Identity 2021

Associated creatives

Pentagram
PentagramGraphic Design

Tags

moth negroni cannegroni cancocktail canmoth cocktailbeverage canaluminium canmoth brandingproduct packaging

Description

This product photography piece showcases the brand identity for MOTH, featuring a canned Negroni cocktail positioned at an angle against a vibrant monochromatic red background. Soft, angled studio lighting casts gentle shadows across the seamless surface, highlighting the metallic texture and typography on the can. The bold typographic label on the black and red packaging reads MOTH NEGRONI GIN VERMOUTH AMARO TALK FOREVER 14.9% VOL. This commercial project was designed by Pentagram.