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BrandMOTH
ProjectBrand Identity
Rectangular packaging box for MOTH featuring bold red typography and geometric patterns against a matte black background.

MOTH Brand Identity 2021

Associated creatives

Pentagram
PentagramGraphic Design

Tags

moth packaging boxpackaging boxmoth packagingproduct packaging

Description

This image showcases the brand identity and packaging design for MOTH, created by Pentagram. The rectangular packaging features a high-contrast color scheme of vibrant red and matte black. Bold typographic elements include the MOTH logo across the top alongside intricate geometric sunburst and check patterns. Additional product text appears along the side panels against a dark backdrop.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Vector

Industries

Alcoholic Beverages

Color

Jet Black (60%)
Scarlet (40%)

Background

Solid Colour

Context

Advertising Campaign