De Bijloke

Sep 2026

De Bijloke Muziekcentrum, a music venue and performance space, commissioned Pentagram to develop a comprehensive brand identity. The design system centers on bold, structured typography paired with fluid, abstract line art, utilizing a vibrant palette that transitions across promotional materials and event collateral. By applying these graphic elements to apparel, outdoor signage, and print media, the identity establishes a cohesive visual presence. The project incorporates a versatile range of applications, from concert hall screen graphics and billboard posters featuring artists like Benjamin Clementine, to merchandise including tote bags and apparel. The execution leans into a clean, minimalist approach, relying on vector-based imagery and precise layout to maintain consistency across both physical environments and digital displays.

Commercial, Clean, Horizontal

Advertising Campaign