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BrandMOTH
ProjectBrand Identity
Black and white optical illusion graphic featuring two radial burst patterns overlapping on a dark background

MOTH Brand Identity 2021

Associated creatives

Pentagram
PentagramGraphic Design

Tags

optical illusion graphicoptical illusiongraphic designradial burst patternradial burstgeometric patterncheckered pattern

Description

This graphic design piece is part of the brand identity project for MOTH, created by Pentagram. The composition features a high-contrast black and white optical illusion with two symmetrical radial burst patterns overlapping to form an intricate checkered vesica piscis shape in the center. The stark monochrome palette creates a hypnotic and graphic aesthetic against the solid black background. Clean lines and precise geometric forms define the minimalist yet complex visual structure.

Style

Horizontal, Commercial, Minimalist, Graphic, Geometric

Techniques

Vector

Color

Pure White (50%)
Jet Black (50%)

Background

Solid Colour

Context

Advertising Campaign