MOTH Brand Identity 2021

Description

This project showcases the brand identity and business card design for MOTH, created by Pentagram. The layout features matte black cards with bold white sans-serif typography displaying the company name and founder contact details on the front. The reverse sides present striking optical art motifs composed of concentric white sunburst patterns framing a central geometric check detail. The clean, monochromatic design is presented against a dark, subtle textured background.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Screen print / silkscreen

Industries

Beverages

Color

Background

Black Seamless

Context

Advertising Campaign