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BrandMOTH
ProjectBrand Identity
Close-up angled shot of four MOTH cocktail cans featuring bold typography against a dark background

MOTH Brand Identity 2021

Associated creatives

Pentagram
PentagramGraphic Design

Tags

moth cocktail canscocktail cansmoth cansaluminium cansdrink packagingbeverage packaging

Description

This image showcases the brand identity and packaging design for MOTH cocktails, created by Pentagram. Four aluminium cocktail cans are arranged diagonally across a dark reflective surface, captured in a close-up angled composition. Each can features distinctive, clean typography displaying the cocktail name and ingredients against a black label bordered by vibrant colour panels in orange, green, and red. The studio lighting highlights the metallic sheen of the lids and the matte texture of the printed labels.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Macro, Natural light

Industries

Alcoholic Beverages

Color

Jet Black (50%)
Pure White (30%)
Burnt Orange (20%)

Background

Black Seamless

Context

E-commerce / Product