Mohawk

Apr 2023

The brand identity for Mohawk, developed by Hybrid Design, explores the intersection of tactile print materials and modern graphic design. The project serves as a showcase for sustainable paper stocks, employing a clean, minimalist aesthetic to highlight the physical qualities of the brand's materials through die-cut apertures and layered editorial spreads. Captured by photographer Henrik Kam, the visual language relies on natural light and deliberate compositions to emphasize texture and typography. The layouts feature a recurring dialogue between bold, sans-serif messaging and organic architectural elements, effectively turning print collateral into a narrative-driven experience. Through the use of collage techniques and precise graphic arrangements, the work positions paper as a dynamic medium for visual storytelling.

Horizontal, Clean

Typography

Editorial