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BrandMohawk
ProjectBrand Identity
Printed design page featuring typography and small organic material samples on a textured tan background surface.

Mohawk Brand Identity 2023

Associated creatives

Hybrid Design
Hybrid DesignGraphic Design
Henrik Kam
Henrik KamPhotography

Tags

print design layoutprint designpaper layoutcircular design printcircular designmaterial samplesfiber samplestypography layouttypography

Description

This photograph features a printed paper layout resting on a textured tan surface, created for the Mohawk Brand Identity project with graphic design by Hybrid Design and photography by Henrik Kam. The white paper sheet displays green typography reading circular design earns its halo alongside a small arranged grid of colorful organic material scraps and fiber samples. Below the header, additional text details organic material design work with Philipp Hainke, accompanied by a partial view of physical textured objects at the bottom of the frame. Natural lighting casts a strong, clean shadow diagonally across the composition, highlighting the crisp paper stock and tactile qualities of the print materials.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Color

Pure White (70%)
Olive (30%)

Background

Wood Texture

Context

Advertising Campaign