Mohawk Brand Identity 2023

Description

This image showcases an editorial layout with two printed pages displayed on a textured grey background. The left page features a photograph of a spherical blue sculpture with whimsical pink and red elements emerging from the top, set against a white backdrop. The right page displays multiple smaller colorful sculptures alongside bold pink typography reading turning junk mail into imaginary plants. The project was created for Mohawk as part of a brand identity featuring graphic design by Hybrid Design and photography by Henrik Kam.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Collage, Typography

Color

Background

Concrete Texture

Context

Advertising Campaign, Editorial