Mohawk

Nov 2024

Mohawk presents its comprehensive brand identity through a series of tactile paper sample cards and promotional collateral. The project explores the company's range of textures and color palettes, focusing on the quality of printing and material finishes. Hybrid Design leads the graphic direction, incorporating debossed typography and abstract patterns to emphasize the physical presence of the paper stock. Photographer Rob Williamson captures the collection using natural light in a variety of flat-lay and studio compositions. Stylist Megan Petrilla integrates crafting tools and natural elements, such as wood grain surfaces and travertine tiles, to ground the commercial presentation. The work highlights the versatility of the brand's paper offerings through minimalist arrangements and graphic silhouettes.

Horizontal, Commercial, Clean

Natural light

Wood Texture

Advertising Campaign