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  • ·Mohawk Brand Identity Design by Hybrid Design and Henrik Kam
BrandMohawk
ProjectBrand Identity
A flat lay of multiple grey textured paper booklets with die-cut windows revealing an architectural photograph, featuring yellow typography.

Mohawk Brand Identity 2023

Associated creatives

Hybrid Design
Hybrid DesignGraphic Design
Henrik Kam
Henrik KamPhotography

Tags

grey paper bookletspaper bookletsbookletsdie cut bookletsgrey textured bookletssustainable collection booklets

Description

This brand identity project for Mohawk features a flat-lay arrangement of grey textured paper booklets with distinct die-cut circular window cutouts. Through the cutouts, a photographic glimpse of a modern wooden building exterior and trees is visible. Yellow typography is printed across the covers, with phrases reading 'The Material is the Message' and 'Sustainable Collection'. The composition is symmetrically styled on a warm tan paper background. Photography was captured by Henrik Kam with graphic design by Hybrid Design.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography, Natural light

Color

Sage (70%)
Golden Yellow (30%)

Background

Paper Texture

Context

Advertising Campaign, Brand Film / Corporate Video