Mohawk Brand Identity 2023

Description

This photograph by Henrik Kam captures a detailed close-up of paper material sample packaging created for Mohawk as part of a brand identity project by Hybrid Design. The composition features a textured green paper sleeve with bold yellow typography displaying the word material, with printed paper inserts sliding out to reveal various tactile finishes and graphic lines. Natural directional light casts soft shadows across the textured grey background surface, emphasizing the fine grain and physical quality of the paper stocks. The precise framing and clean, professional arrangement highlight the tactile nature of print design and paper manufacturing.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Natural light

Industries

Specialty Retailers

Color

Background

Concrete Texture

Context

Catalogue