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BrandMohawk
ProjectBrand Identity
Printed pages featuring a photograph of a shimmering metallic hanging sculpture and typography against a neutral background

Mohawk Brand Identity 2023

Associated creatives

Hybrid Design
Hybrid DesignGraphic Design
Henrik Kam
Henrik KamPhotography

Tags

print designshimmer structures printhanging metallic sculpturemetallic sculpturesculpturetypography layouttypography

Description

This image features a flat lay photograph of two printed pieces placed on a neutral grey textured surface, part of the brand identity project for Mohawk. The overlapping prints display a large photographic documentation of a cascading metallic sculpture made from reflective materials, accompanied by editorial text layouts and bold grey typography reading SHIMMER STRUCTURES ASK US WHO'S PICKING UP THE TAB. The composition is clean, captured with sharp focus and natural lighting by photographer Henrik Kam with graphic design by Hybrid Design. The layout highlights the intricate textures of the hanging artwork and the professional typography standards of the publication.

Style

Editorial, Vertical, Grainy, Clean

Color

Medium Grey (60%)
Pure White (40%)

Background

Concrete Texture

Context

Editorial