Mohawk
Brand Identity
Apr 2023
Mohawk’s brand identity project centers on a sophisticated suite of print collateral designed by Hybrid Design. The collection highlights the materiality of the brand’s fine paper stocks through a series of sample booklets, brochures, and portfolios that incorporate clean, minimalist layouts and precise grid systems. The execution relies on subtle tactile techniques, including blind embossing, die-cut arches, and screen-printed graphic elements. By utilizing a palette of warm, earthy tones alongside vibrant orange typography, the design achieves a polished and methodical aesthetic. Photography by Henrik Kam captures these materials in studio settings, utilizing soft, natural light to accentuate the varied paper textures and intricate print finishes found throughout the collection.
Horizontal, Commercial, Clean, Minimalist
Typography
Advertising Campaign
