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Model standing centrally wearing a translucent plastic structured gown against a collaged grey wall and checkerboard floor

Maison Margiela 'Artisanal' Fall 2025 Ad Campaign 2025

Associated creatives

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Description

This image from the Maison Margiela Artisanal Fall 2025 ad campaign features a model standing centrally against an elaborate backdrop of collaged grey panels and a geometric checkerboard floor. The model wears a striking, avant-garde strapless gown crafted from translucent, crinkled plastic material that wraps the figure in sculptural folds. The face and head are completely covered with the same molded translucent material, creating an obscured, otherworldly silhouette. Studio lighting casts soft highlights across the transparent layers, accentuating the textural contrasts of the garment and the weathered background. White typography is overlaid horizontally across the center, bearing brand and project details.

Style

Editorial, Vertical, Grainy, Clean

Industries

Luxury Fashion Houses

Context

Advertising Campaign