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BrandMaison Margiela
Project'Artisanal' Fall 2025 Ad Campaign
Six models in avant-garde sculptural garments and face coverings standing against a paper-tiled wall

Maison Margiela 'Artisanal' Fall 2025 Ad Campaign 2025

Associated creatives

Glenn Martens
Glenn MartensMaison Margiela Creative Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Abény Nhial
Abény NhialModels
Balat Pal
Balat PalModels
Lis Altma
Lis AltmaModels
Marvella Niteka
Marvella NitekaModels
and Nyakong Chan.
and Nyakong Chan.Models
Olivier Rizzo
Olivier RizzoStylist
Gary Gill
Gary GillHair
Inge Grognard
Inge GrognardMakeup
Anita Bitton
Anita BittonCasting Director
Eric Christison
Eric ChristisonChoreographer

Tags

six models in avant-garde garmentssix modelsavant-garde garmentscouture silhouettessculptural gown

Description

This image for the Maison Margiela Artisanal Fall 2025 ad campaign features a line-up of six models wearing avant-garde, highly structured couture garments and obscuring facial treatments. Styled by Olivier Rizzo with photography by Arnaud Lajeunie, the group showcases elaborate textural silhouettes including a shimmering gold voluminous gown, metallic dark wraps, draped neutral dresses, and a clear vinyl overlayer. The background consists of a wall covered in collaged paper panels with hand-drawn architectural sketches above a herringbone wood floor. Centered text reads Maison Margiela Paris with campaign details.

Style

Editorial, Horizontal, Monochrome, Clean

Industries

Luxury Fashion Houses

Event

Fashion Week

Color

Gold (40%)
Charcoal (30%)
Beige (30%)

Background

Paper Texture

Context

Advertising Campaign