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Six models in avant-garde sculptural garments and face coverings standing against a paper-tiled wall

Maison Margiela 'Artisanal' Fall 2025 Ad Campaign 2025

About

This image for the Maison Margiela Artisanal Fall 2025 ad campaign features a line-up of six models wearing avant-garde, highly structured couture garments and obscuring facial treatments. Styled by Olivier Rizzo with photography by Arnaud Lajeunie, the group showcases elaborate textural silhouettes including a shimmering gold voluminous gown, metallic dark wraps, draped neutral dresses, and a clear vinyl overlayer. The background consists of a wall covered in collaged paper panels with hand-drawn architectural sketches above a herringbone wood floor. Centered text reads Maison Margiela Paris with campaign details.

Brand

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Industries

Event

Fashion Week

Background

Paper Texture

Context

Advertising Campaign