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BrandMaison Margiela
Project'Artisanal' Fall 2025 Ad Campaign
Model wearing a veiled hooded gown with sculptural lines standing against a textured paper collage wall.

Maison Margiela 'Artisanal' Fall 2025 Ad Campaign 2025

Associated creatives

Glenn Martens
Glenn MartensMaison Margiela Creative Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Abény Nhial
Abény NhialModels
Balat Pal
Balat PalModels
Lis Altma
Lis AltmaModels
Marvella Niteka
Marvella NitekaModels
and Nyakong Chan.
and Nyakong Chan.Models
Olivier Rizzo
Olivier RizzoStylist
Gary Gill
Gary GillHair
Inge Grognard
Inge GrognardMakeup
Anita Bitton
Anita BittonCasting Director
Eric Christison
Eric ChristisonChoreographer

Tags

model in hooded gownhooded gownveiled gownmodeldraped gowncouture garment

Description

This image is part of the Maison Margiela Artisanal 2025 ad campaign, photographed by Arnaud Lajeunie with creative direction by Glenn Martens. A single model stands centrally, entirely draped in a floor-length, hooded veil gown featuring structured seams and dramatic drapery. The background consists of a textured collage wall with torn paper panels in earthy tones above a patterned tile floor. Text overlays display the Maison Margiela Paris logo along with project and date details.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (100%)

Background

Paper Texture

Context

Advertising Campaign