DKNY
Spring 2026 Ad Campaign
Feb 2026
The DKNY Spring 2026 ad campaign centers on a minimalist editorial aesthetic, captured in a bright New York City studio. Featuring model Hailey Bieber, the series leans into sharp tailoring and a monochromatic palette, punctuated by high-contrast black-and-white graphic portrait panels that serve as both backdrop and framing device. Photographer Mikael Jansson frames the collection through clean, natural light, emphasizing the interplay between crisp white brick textures and utilitarian studio elements like stacked vintage CRT monitors. With creative direction by Trey Laird and styling by Clare Richardson, the work highlights a structured, urban wardrobe. Supporting the visual narrative, Stefan Beckman’s set design incorporates deliberate graphic motifs and architectural layouts, while hair by James Pecis and makeup by Hannah Murray maintain a polished, precise finish throughout the campaign.
Editorial, Clean, Vertical
Natural light
White Seamless
Advertising Campaign
