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·Spring 2026 Ad Campaign

Model Hailey Bieber wearing a black cap, white blazer, and trousers seated in a modern studio setting for the DKNY ad campaign.

Model Hailey Bieber wearing all-white DKNY apparel posing against a white architectural background

Hailey Bieber posing on a platform with a canvas DKNY tote bag against a large black and white portrait backdrop

Hailey Bieber wearing black sunglasses and a pinstripe top in an advertising campaign portrait captured by Mikael Jansson.

Hailey Bieber wearing a beige trench coat standing between large black and white portrait panels for DKNY Spring 2026 ad campaign.

Model Hailey Bieber seated wearing a white jacket and black baseball cap against a stark white studio backdrop with large black-and-white portraits

Hailey Bieber wearing a white suit and black cap carrying a large tote bag in front of large black and white portrait panels

Model Hailey Bieber seated on a stool holding a black DKNY handbag in front of large black-and-white campaign prints.

Hailey Bieber seated on a white console table wearing a black jacket and dress with a black handbag beside her.

Model Hailey Bieber seated on a concrete chair wearing a white blazer, black trousers, and a cap for the DKNY spring 2026 ad campaign.

Hailey Bieber wearing black blazer and glasses leaning on a television monitor in a white studio set.

Model Hailey Bieber wearing a white denim jacket and trousers against a white brick wall in New York City.

Hailey Bieber sitting on a stool holding a DKNY handbag against a white studio backdrop with large black and white campaign posters.

Model Hailey Bieber posing beside stacked vintage televisions and a large graphic print for a DKNY campaign.

Hailey Bieber lying on white wooden floor wearing dark dress and sunglasses with large black-and-white portraits in background

Hailey Bieber seated on a white leather sofa wearing a white coat and holding a white handbag for a DKNY campaign

Three stacked CRT monitors displaying black-and-white lips beside a large portrait print in a studio

Hailey Bieber wearing an off-white blazer and cream trousers with a black cap in a white studio setting.

Model Hailey Bieber lounging on a white set piece wearing a cream jacket and white trousers for a DKNY campaign.

DKNY Spring 2026 Ad Campaign 2026

About

For its Spring 2026 campaign, DKNY returns to its New York City roots with a stark, graphic-heavy visual identity. Starring Hailey Bieber, the series leans into a clean, minimalist studio aesthetic, anchored by large-scale monochromatic portrait prints that serve as both backdrop and framing device. The project captures a polished editorial feel through precise art direction and sharp tailoring. Creative director Trey Laird and photographer Mikael Jansson build a high-contrast environment that balances urban grit with high-fashion restraint. The set, designed by Stefan Beckman, utilizes white-washed brick and raw architectural elements, while utilitarian props like stacked CRT monitors add a tactile layer to the imagery. Styling by Clare Richardson emphasizes a sharp, monochromatic palette, complemented by hair from James Pecis and makeup by Hannah Murray.