DKNY: Spring 2026 Ad Campaign

Feb 2026

For its Spring 2026 campaign, DKNY returns to its New York City roots with a stark, graphic-heavy visual identity. Starring Hailey Bieber, the series leans into a clean, minimalist studio aesthetic, anchored by large-scale monochromatic portrait prints that serve as both backdrop and framing device. The project captures a polished editorial feel through precise art direction and sharp tailoring. Creative director Trey Laird and photographer Mikael Jansson build a high-contrast environment that balances urban grit with high-fashion restraint. The set, designed by Stefan Beckman, utilizes white-washed brick and raw architectural elements, while utilitarian props like stacked CRT monitors add a tactile layer to the imagery. Styling by Clare Richardson emphasizes a sharp, monochromatic palette, complemented by hair from James Pecis and makeup by Hannah Murray.

Editorial, Clean, Vertical

Natural light

White Seamless

Advertising Campaign