The DKNY S/S '25 Lookbook presents a collection of high street fashion imagery, focusing on clean studio aesthetics and minimalist editorial compositions. Featuring model Vika Evseeva, the lookbook highlights the seasonal apparel through a series of monochrome and tonal portraits shot against seamless white backdrops.
Creative direction was led by Daniel Packar and Roi Elfassy, with photography by Clay Stephen Gardner and fashion styling by Milton Dixon III. The campaign utilizes vertical, editorial-style framing and clean lighting techniques to emphasize the texture and tailoring of the new collection.
