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  • ·DKNY Spring 2026 Ad Campaign featuring Hailey Bieber
BrandDKNY
ProjectSpring 2026 Ad Campaign
Hailey Bieber sitting on a stool holding a DKNY handbag against a white studio backdrop with large black and white campaign posters.

DKNY Spring 2026 Ad Campaign 2026

Associated creatives

Trey Laird
Trey LairdDKNY Creative Director
Mikael Jansson
Mikael JanssonPhotographer
Hailey Bieber
Hailey BieberModel
Clare Richardson
Clare RichardsonStylist
James Pecis
James PecisHair
Hannah Murray
Hannah MurrayMakeup
Stefan Beckman
Stefan BeckmanSet Designer
New York City
New York CityLocation

Tags

hailey biebermodel hailey bieberwoman sitting on stoolwoman holding handbagblack blazerdark jeansblack handbagdkny handbag

Description

Model Hailey Bieber is seated on a black stool in a studio setting for the DKNY Spring 2026 ad campaign, photographed by Mikael Jansson in New York City. She wears a black blazer, dark jeans, and black loafers while holding a black shoulder bag with prominent branding. The background features large black and white portrait panels and a white brick wall, styled by Clare Richardson. Hair styling is by James Pecis, makeup by Hannah Murray, and set design by Stefan Beckman under the creative direction of Trey Laird.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign