Model wearing a black bomber jacket over a pinstripe shirt against a neutral grey background for DKNY SP26 campaign

Nikki McGuire smiling in a black sleeveless top while holding a black DKNY mini tote bag against a white studio background.

Nikki McGuire wearing a beige zip jacket, black crop top, and wide-leg black trousers on a white studio background.

Model Nikki Mcguire poses in a black DKNY bomber jacket with sunglasses against a white studio background.

Nikki McGuire wearing a sleeveless black pinstripe mini dress, sunglasses, and slingback heels against a white studio background.

Nikki Mcguire wearing an open striped button-down shirt over a white bralette and dark jeans against a studio backdrop.

Model Nikki Mcguire wearing a striped oversized button-down shirt and wide-leg black jeans against a bright white background.

Model Nikki McGuire wearing a black tailored blazer and striped collared shirt against a white seamless backdrop for DKNY SP26.

Model Nikki Mcguire wearing a beige trench coat, white crop top, and white shorts against a white backdrop for DKNY.

Model Nikki Mcguire wearing a white pinstripe blazer, unbuttoned shirt, and white cropped top against a light studio backdrop.

Model Nikki Mcguire in a white sleeveless dress holding a woven DKNY shoulder bag against a bright studio background.

Model Nikki Mcguire posing in a light beige jacket and trousers with a matching oversized tote bag and black cap against a white backdrop.

Model Nikki McGuire posing in a beige belted double-breasted trench coat against a pale studio background.

Model Nikki McGuire seated barefoot wearing a white denim jacket and matching white jeans against a white seamless background.

Model Nikki Mcguire wearing a classic trench coat with wide lapels against a plain white studio backdrop.

Model Nikki McGuire wearing a black slip dress and a black DKNY crossbody bag with a branded strap against a white studio background.

DKNY SP26 2026

About

For the DKNY SP26 campaign, the creative team leans into a sharp, collegiate-inspired aesthetic that masterfully bridges the gap between high-end fashion house standards and accessible, contemporary streetwear. Under the collaborative creative direction of Daniel Packar and Roi Elfassy, the project captures a series of studio portraits that celebrate the effortless versatility of the modern wardrobe. With photographer Hayden Worsfold behind the lens, the imagery utilizes consistent studio strobe lighting to maintain a clean, high-key atmosphere, ensuring the focus remains squarely on the collection's texture and silhouette. The campaign highlights a range of staple pieces, from varsity-style bomber jackets and structured trench coats to minimalist tailoring, all rendered with an editorial edge that feels both professional and grounded. The visual language, characterized by its reliance on seamless backdrops and a neutral color palette, allows the brand's signature bold typography to stand out as a key graphic element. Complementing the photography, hair stylist Tomo Jidai and makeup artist Maki Ryoke work in tandem to craft a polished, natural look for model Nikki Mcguire, emphasizing a timeless, clean-lined elegance. Through this deliberate approach to editorial minimalism, the SP26 project successfully translates the energy of New York City style into a commercial narrative that is as sophisticated as it is wearable.