DKNY

Feb 2026

For the DKNY SP26 campaign, the creative team leans into a sharp, collegiate-inspired aesthetic that masterfully bridges the gap between high-end fashion house standards and accessible, contemporary streetwear. Under the collaborative creative direction of Daniel Packar and Roi Elfassy, the project captures a series of studio portraits that celebrate the effortless versatility of the modern wardrobe. With photographer Hayden Worsfold behind the lens, the imagery utilizes consistent studio strobe lighting to maintain a clean, high-key atmosphere, ensuring the focus remains squarely on the collection's texture and silhouette. The campaign highlights a range of staple pieces, from varsity-style bomber jackets and structured trench coats to minimalist tailoring, all rendered with an editorial edge that feels both professional and grounded. The visual language, characterized by its reliance on seamless backdrops and a neutral color palette, allows the brand's signature bold typography to stand out as a key graphic element. Complementing the photography, hair stylist Tomo Jidai and makeup artist Maki Ryoke work in tandem to craft a polished, natural look for model Nikki Mcguire, emphasizing a timeless, clean-lined elegance. Through this deliberate approach to editorial minimalism, the SP26 project successfully translates the energy of New York City style into a commercial narrative that is as sophisticated as it is wearable.

Editorial, Portrait

Studio strobe

Luxury Fashion Houses, Fashion