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  • ·DKNY Spring 2026 Ad Campaign featuring Hailey Bieber
BrandDKNY
ProjectSpring 2026 Ad Campaign
Model Hailey Bieber seated wearing a white jacket and black baseball cap against a stark white studio backdrop with large black-and-white portraits

DKNY Spring 2026 Ad Campaign 2026

Associated creatives

Trey Laird
Trey LairdDKNY Creative Director
Mikael Jansson
Mikael JanssonPhotographer
Hailey Bieber
Hailey BieberModel
Clare Richardson
Clare RichardsonStylist
James Pecis
James PecisHair
Hannah Murray
Hannah MurrayMakeup
Stefan Beckman
Stefan BeckmanSet Designer
New York City
New York CityLocation

Tags

hailey biebermodel hailey bieberwoman wearing black baseball capblack baseball capwhite jacketblack crop topseated woman

Description

Model Hailey Bieber is seated on a metal chair within a minimalist white studio set for the DKNY Spring 2026 ad campaign, photographed by Mikael Jansson in New York City. She wears a black crop top, dark shorts, a crisp white jacket draped over her shoulders, and a black baseball cap. Large, high-contrast black-and-white portrait prints are mounted on the walls behind her, adding a graphic element to the composition. The styling is curated by Clare Richardson with hair by James Pecis and makeup by Hannah Murray, under the creative direction of Trey Laird. The lighting is bright and clean, accentuating the stark monochromatic palette of the set.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign