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Brand
DKNY
ProjectSpring 2026 Ad Campaign
Hailey Bieber wearing black sunglasses and a pinstripe top in an advertising campaign portrait captured by Mikael Jansson.

DKNY Spring 2026 Ad Campaign 2026

Associated creatives

Trey Laird
Trey LairdDKNY Creative Director
Mikael Jansson
Mikael JanssonPhotographer
Hailey Bieber
Hailey BieberModel
Clare Richardson
Clare RichardsonStylist
James Pecis
James PecisHair
Hannah Murray
Hannah MurrayMakeup
Stefan Beckman
Stefan BeckmanSet Designer
New York City
New York CityLocation

Tags

hailey bieberhailey bieber portraitwoman wearing sunglassesdark sunglassesblack pinstripe top

Description

This portrait from the DKNY Spring 2026 ad campaign features model Hailey Bieber photographed by Mikael Jansson in New York City. Hailey Bieber wears dark sunglasses and a dark pinstripe top, with her hand raised near her forehead against a minimalist backdrop. The campaign features creative direction by Trey Laird, styling by Clare Richardson, hair by James Pecis, makeup by Hannah Murray, and set design by Stefan Beckman. The composition employs natural lighting to highlight clean lines and sharp details in a commercial fashion context.